About House Of Commons

House of Commons (HOC), a popular chain of pubs in Bangalore, is renowned for its exciting deals on food and drinks,  vibrant atmosphere, best service, and the happy hour deals in Bangalore. HOC itself now has 6 outlets across Bangalore. We have done many campaigns with HOC, but the most recent and vibrant one was for its new outlet. With the successful operation of five outlets, HOC aimed to leverage its popularity to introduce a new outlet through its 6th outlet in Yelahanka. 

The opportunity

After a successful launch of the 6th outlet, we had to ensure incremental increase in footfall. At the same time we had to inform the world that HOC has its 6th outlet and it was in Yelahanka. Its was  a quite a steep challenge when we need to communicate multiple things in one campaign.

However, the IPL was right around the corner and we knew our audience are cricket lovers. So we came up with a campaign, “HOC hits a six in Yelahanka”. 

Management was very supportive with the campaign idea and gave us a free hand to implement.  

Implementations

We identified the key words as sixer, HOC and Yelahanka. So we came up with a game. The game was very simple, very engaging an went with the HOC’s vibe.  All the customers got an opportunity to roll the dice once. Once who got scored a six, got a vouchers for HOC Yelahanka.  The same was aided online too. 

Impact

The impact was felt across Bangalore. With all ads going around and buzz created around the offer, we were able to increase the footfall by XX% (Can’t disclose)  Moreover the HOC was buzzing with amazing vibe. 

Here are some pictures from the HOC Hits Six in Yelahanka campaign.